Video: Studio Elevn // Photography: Photo Collective Studios // Gallery: Secret SLC Gallery
If you haven't heard of Secret SLC, now is your chance to get familiar. Secret SLC is about to be the best "pop- up" social gathering in Utah. "Pop- up" dinner parties, concerts, flash mobs and other spur of the moment events are not a new trend. They've been happening all over the world for years, creating quite a stir. The beauty of such a spontaneous event lies within the mystery of it. Usually held in a nontraditional setting with a crowd that tends to be "in the know", these social gatherings are not for the faint of heart. Secret SLC is no exception.
Early September, Studio Elevn was asked to join a select few local businesses for a meeting about an exciting opportunity. Naturally, our eager team jumped on the vague, yet intriguing, invitation ( one might consider us a lush when it comes to meeting people doing rad shit in our community). We were the first ones to arrive at the meeting ( like I said, total lushes). We immediately hit it off with Baya Voce, the lovely event coordinator from Impact Hub, as new and familiar faces trickled into the meeting. Baya and the other Impact Hubbers enlightened us to their idea of holding an organic event. An event that would mold and move with us as we grew. It would take place once a month, giving people a chance to network and ultimately "build a downtown ecosystem". The meeting began and honestly, no one had even the slightest idea about what we were doing there. We soon discovered that this was exactly the point.
We were a group of passionate people depending on the success of our community to make dreams and careers happen. This group of "hosts" would conceptualize an event that could potentially help SLC grow. The hosts included, Publik Coffee Roasters, Epic Brewing, Cotopaxi, Niya Model Management, Photo Collective Studios, Zest Kitchen & Bar, Impact Hub SLC and us. All local, all driven and all willing to try anything to improve our city.
An ominous e-invite was sent out to a select group of people who were seen as "influencers" within the community. When I say ominous, I mean the invite really did not tell guests what or why they should come at all. Guests received their invitation 2 days prior to the event. It was slightly terrifying, but nonetheless the event was here and the turnout was incredible. Impact Hub was full of almost 100 people that shared our interest in building a downtown ecosystem.
I won't go into detail about the event itself, because it is still in fact a secret. What I will say is that it is incredibly inspiring to be around people doing such innovative things. Every one of them chose to pursue their creative ventures in Utah. Why? Well, if you're asking than you might need to spend some more time here.